The sun beats down on a sweltering training ground in Windhoek, Namibia as an athlete pushes countless laps and rides impressive distance. The air thick with anticipation. The 2025 T100 Triathlon World Tour looms, a nine-stop global odyssey promising a brutal test of endurance and a showcase of the sport’s elite. Among the names whispered two athletes representing deboer are standouts: Menno Koolhaas and Rico Bogen.

Menno is currently in Namibia preparing for this years race after asserting himself as one of the best swimmers ever grace an Ironman after coming out of the water first in Kona last year. Having said that - the T100 demands a Herculean blend of swimming, cycling, and running prowess, pushing athletes to their absolute limits. From the humid streets of Singapore to the arid landscapes of Dubai, the tour crisscrosses the globe, each location a unique battleground. And this year, the narrative is thick with potential, with Koolhaas and Bogen poised to make their mark.

Koolhaas, the picture of focused intensity, enters the season with unknown expectations. His sixth-place finish at the Miami T100 and a commendable fifth at Kona speak volumes. He's a swimmer of exceptional caliber, a runner with blistering speed, a combination that makes him a constant threat.

Bogen, in contrast, exudes a fiery energy. His aggressive racing style, often pushing the pace from the front, has earned him a reputation as a fearless competitor. His third-place overall finish in the 2024 season is a testament to his tenacity. “I’m not holding anything back,” Bogen declared, a glint in his eye.

The T100 isn't just about individual glory, however. It's a global spectacle, a showcase of human potential. And for deboer, the partnership with the tour is more than just sponsorship. It’s a commitment. “We’re dedicated to providing these athletes with the very best equipment,” Alex deBoer stated. “Our commitment to the sport of triathlon goes beyond our our athletes- we want to see the World Tour grow to unprecedented levels. Lets look towards Pro Tennis, F1 and the Diamond league as a new standard”

The calendar is marked. Singapore in April kicks off the tour, followed by San Francisco, Vancouver, the French Riviera, London, and then a series of exciting locations before culminating in Dubai and the final showdown in Qatar in December. Each race will be a chapter in a larger story, a narrative of triumph and heartbreak, of grit and determination.

Can Koolhaas translate his potential into victory? Will Bogen’s aggressive style pay off? These are the questions that will be answered in the coming months. One thing is certain: the 2025 T100 Triathlon World Tour promises to be a season for the ages, and Koolhaas and Bogen, leading the charge for deboer, will be at the heart of it all.

-Jordan Bryden

Global Marketing Director at deboer swim