deboer Named Title Sponsor of the International Swim Coaches Association

3/2/2026

At deboer, progress has always started with respect. Respect for the sport, for the process, and for the people who dedicate their lives to helping athletes improve. Today, we’re proud to share an exciting step forward in that commitment.

deboer is officially the Title Sponsor of the International Swim Coaches Association (ISCA).

Why ISCA?

ISCA was founded with a clear purpose: to bridge the gap between swim coaches and sports science. Too often, research exists in theory but doesn’t translate to practical application on deck. ISCA was built to change that by delivering education that is not only research-driven, but truly usable in the real world.

That mission aligns deeply with how we approach performance at deboer.

We believe meaningful innovation doesn’t happen in isolation. It happens when science, experience, and coaching wisdom work together. 

Supporting the People Who Shape the Sport

Coaches are the backbone of swimming.

They don’t just prepare athletes for competition. They teach discipline. They build resilience. They shape character. They help young athletes navigate growth, setbacks, and success which span far beyond the pool and into real life situations.

As Title Sponsor, our goal is simple:
To stand behind ISCA’s commitment to science-based education, fairness, and the future of swimming while strengthening the connection between innovation, learning, and real-world coaching.

Science in Service of Performance

At deboer, we design products rooted in research, hydrodynamics, and measurable performance gains. But product innovation is only one piece of progress. Education is the multiplier. When coaches have access to relevant, evidence-based knowledge, the entire sport benefits.

This partnership represents more than sponsorship. It’s an alignment of values:

• Evidence over hype

• Process over shortcuts
  

• Long-term development over short-term wins

Looking Ahead

We are excited for what this season will bring. Be on the lookout for us at the International Senior Cup (3/24-3/28) and the East coast Elite Showcase (3/31-4/4)!