Join us for a photoshoot at the 2022 IRONMAN 70.3 World Championship!
Daniel Puissant, deboer Creative Director & renowned photographer, will be at the Sand Hollow State Park Reservoir, near the Southside Boatramp...
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Women's recovery swim in Kona on October 7, 2022
We are hosting a women's recovery swim at Magic Sands Beach on Friday morning at 8AM. We are calling it a women's recovery swim, but it's open to...
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Gustav Iden wins the inaugural PTO Canadian Open!
Gustav Iden continued his reign of dominance over the middle distance by taking the title at the Professional Triathletes Organization Canadian Ope...
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Kristian Blummenfelt wins SUB7 in 6:44:25
Kristian Blummenfelt's reign over the triathlon world continued in Dresden, Germany, where he smashed the 7-hour barrier and won his match-up again...
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Nicola Spirig goes SUB8!
Taking on her 2nd ever IRONMAN distance event, Nicola Spirig finished SUB8 in a blazing fast 7:34:19? Nicola's only other experience at IRONMAN wa...
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What is SUB7 / SUB8?
This Sunday, two females & two males will aim to create a new world standard of human performance across the swim, bike, and run.Nicola Spirig...
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Gustav Iden & Casper Stornes discuss the 2022 race season
The 2022 race season is full of exciting events with top athletes racing head to head numerous times throughout the season. Earlier this year we s...
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Kristian Blummenfelt shares his thoughts on the IRONMAN World Championship in St. George
The 2021 IRONMAN World Championship in St. George is on May 7, 2022. This will mark the first time the IRONMAN World Championship takes place outs...
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Choosing the right wetsuit
While everyone on the start line shares the goal of making it to the finish, each athlete take's their own journey to get there. This journey begi...
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Kristian Blummenfelt wins CLASH Daytona
Kristian Blummenfelt added another title to his remarkable 2021 resume, taking the title at CLASH Daytona. Blummenfelt swam 24:48, biked 1:43:42, ...
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Kristian Blummenfelt's record setting season continued at IRONMAN Cozumel
2021 has been a season to remember for Kristian Blummenfelt. An Olympics Gold medal in Tokyo in July, a World Triathlon Championship in August, an...
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Skye Moench wins IRONMAN Chattanooga and sets a new American Record
Skye Moench is the 2021 IRONMAN Chattanooga Champion, and set a new American record of 8:34:07. Just 1 week removed from finishing 6th at the IRON...
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Gustav Iden defends his IRONMAN 70.3 World Championship title at IM 70.3 St. George
It took an extra year after COVID cancelled much of the 2020 race season, but Gustav Iden defended his crown to claim his second IRONMAN 70.3 World...
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